A yellow and black design was used by New York-based radio station WMCA for its " Good Guys" campaign in the early 1960s. More elaborate designs in the 1950s emerged, with noses, eyebrows, and outlines. The smiley began as two dots and a line to represent eyes and a mouth. Since the 1950s it has become part of popular culture worldwide, used either as a standalone ideogram, or as a form of communication, such as emoticons. For other uses, see Smiley Face (disambiguation) and Happy face (disambiguation).Įxample of a smiley face An example of an emoticon smiley face (represented using a colon followed by a parenthesis) used in direct communication, as seen in this screenshot of an email.Ī smiley, sometimes referred to as a smiley face, is a basic ideogram that represents a smiling face.
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